Jeff Jarvis: The Un-Keynote
Jeff Jarvis was the SyndicateConference opening "Keynote" and he did something I have not ever observed. He brought the power of social media live and real-time. In fact no equipment was involved outside of a sometimes faulty microphone.
He started his presentation with the typical Power Point slide that had a not so typical message. The first slide said, "Conferences suck." The second said, "Panels suck." The third slide said "Keynotes suck." So what did he do? He brought forward a number of talking points and then engaged the audience in the conversation. In fact thought leaders such as David Sifry, CEO/Founder Technorati and David Weinberger.
This set up a situation where real problems and challenges in the Web 2.0 space were brought up and answered. Jarvis became a combination of Keynote and Moderator and kept the conversational tone of the audience moving forward so that everybody was able to take away something of value.
All in all it was a great format though a little unusual for the "Keynote" we can dub Jeff Jarvis as the "Un-Keynote" and I must say that he innovates and does it well.
