Scoble, Zawodny and Cutts
Sitting at WebmasterWorld Boston, better known as PubCon this morning I am being treated to a morning session with the "Super Bloggers of Search." This is an all star lineup that includes Robert Scoble of Microsoft, Jeremy Zawodny of Yahoo! and Matt Cutts of Google. PubCon's fearless leader Brett Tabke introduced the lineup and added a little humor when he realized that he scheduled three West Coast guys for a 9:00 AM East Coast meeting. 
All three of them indicated in there respective forms that blogging is here to stay. Interesting enough they also did not realize how quickley it would take off and in Scobles case he has some 40 thousand subscribers. One of the important things that Zawodny noted was that it is important to not let it affect what you say and do simply because there are thousands of eyes on you.
Scoble also spoke to the power journalists that follow Technorati and how a blogger with five subscibers can affect a news story as much a major blogger. So one person who says their X-Box is crashing in their blog can be picked up by the journalist via Technorati and result in a news story.
Scoble responded to corporate policy that governs blogging and he said the one rule is, "BE SMART!" or as the Public Relations team at Microsoft reitterated for him, "Don't be stupid!" Scoble understands the importance of this as he provides insight to Microsoft from a video blog perspective via Channel9 MSDN.
Both Cutts and Zawodny indicated that they have policies that are about two pages long that indicated basically the same thing. In essence don't reveal internal information that should remain confidential, i.e. finacials. Zawodny said that Yahoo!'s policy is available online.
While I have met Cutts and Zawodny in the past I have not met Scoble before today. I have to admit it was a treat to see these three together and observe their banter and humorous interactions. I have to applaud Tabke for pulling all three of these "Super Bloggers" together.
I think it demonstrates how RSS is really changing the landscape on so many fronts. RSS really allows for some fast paced distribution of information in real time or near real time. This is what allows for Scoble to address 40 thousand subscribers in an instant. Better still as Matt Cutts put it, it provides for an "authentic voice... there is room for groups, and room for press releases and there is room for blogs"
Of course being intimately involved with PRWeb, an early adopter of RSS I couldn't agree with Cutts more. You have to love this Web 2.0 world that we are in.
At this point in the technology cycle you have to look at RSS as a gift.
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