Feed Magic

Well for some time we have been talking about how advertising in RSS will be a growing concern as well as how there will be more tools to block RSS advertisements.  Well I don't know how I missed this, but it is not to late to share it with you.   Feed Magic introduced a new auto-responder service that utilizes RSS technology to deliver messages that cannot be blocked. Businesses can now distribute their personalized newsletter or special offers without having to rely exclusively on email, because FeedMagic lets subscribers choose between email and a personalized RSS feed for delivery.

So not only do they tell how they can get around the spam filters but they go on to say how they have solved the blogger / marketers problems.    "Blogs are great tools, but they lack several key features that every expert marketer wants," notes Kent. "One is that you can't personalize messages, two is that you can't send timed messages, and three, you can't send test messages to a small group of subscribers. These are must-have's in the internet marketing world."

Feedmagic solves all three of these problems by giving each subscriber their own unique RSS feed, which allows publishers to control exactly what is sent to a given subscriber.

While there is not anything truly new here it just goes to show that the power of RSS is not going unnoticed and that it has spawned a lot of further development in related technologies.  No doubt the sum total of the daughter technologies could be more far reaching than RSS its self.